It feels like ages since the press conference on November 7, 2020, by Rudy Giuliani, which inadvertently thrust the Four Seasons Total Landscaping Company in Philadelphia into the spotlight. The “Four Seasons Total Documentary,” a 30-minute feature, takes you back to this unexpected event that was a goldmine for late-night comedians, Twitter enthusiasts, and many more.

Check out the documentary; the trailer is provided below.

Rest assured, this piece isn’t delving into the 2020 election intricacies. My fascination is with the landscaping company itself.

Marie Siravo

As per Daily Beast:

The brains behind Four Seasons Total Landscaping is 65-year-old Marie Siravo. She operates the business with her youngest son, Mike, and his buddy, Sean Middleton. These individuals, true representatives of the hard-working Philadelphia class, display dedication, loyalty, and passion for their profession on screen. A call from a Trump associate, seeking permission to use their location for a press event, changed everything for them…

Following this, the company faced a barrage of emails and voice messages from disgruntled individuals (“Is there a discount on nonsense this week?” or “Hello, do you offer services like undermining our democracy?”). But instead of succumbing to this unforeseen twist, the team at Four Seasons capitalized on their sudden fame. Sean and Mike cleverly used humor on social media to show they were part of the joke, and even rolled out merchandise that brought in a whopping $1.5 million.

With clever merchandise featuring phrases like “Make America Rake Again!” and “Lawn and Order!”, they made a huge splash. Even Marie Siravo was brought on for a Superbowl commercial cameo!

To showcase their marketing prowess, the company cleverly utilized political humor while ensuring their clientele remained unoffended. You can find more of their witty promotions on their Instagram page.